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Archive for July 2010

Where You Must Use Keywords To Satisfy Your Users

The Title Tag – This will be used as the link on the Search Engine Results Page. Your users will see this before they click through to your site.

The Meta Description Tag – The text that appears here will generally be used as the link description on the Search Engine Results Page.

Headings and Sub Headings – The <h> tags on your page. Many users will scan a page before they take time to read the copy. With keywords in the <h> tags, users will get the idea that they’ve found the right page.

Body Copy – Come on… Do I need to say more? This is the real reason that people visit your site.

Links on the page – These generally appear in a different color and are underlined. Kind of catchy. The eye will pick these up on a page scan.

Alt Text – The alt text on your images won’t be seen by the user, unless your images don’t load. Still, it’s a good idea.

Bulleted Lists – These little islands of text contain information that the writer deemed important enough to construct a list from. Readers appreciate information that’s quick to read.

Quotations and Interviews – Pull quotes are short and meaningful. These are also easliy picked up when a user scans a page before reading it.

References at the bottom of the page – A resource box with references and links is a great place to use keywords.

Takeaway Box – A summary that says “The main points of this article are…”

Link Title – Element Title attributes will popup a title when the user hovers the cursor over the element. These help explain  why the element is in place.

Testimonials – On page client testimonial can be incorporated on most any page. They help build trust and answer questions that site users might have.

Signature box at the end the article – A great opportunity for the author to present his or her company and what they do.

Keywords Are For People, Not Search Engines

Forget about the Search Engines. Write great content focused on the people who are consumers of your information. Take a 30 second break and watch this 1960’s commercial featuring our favorite rabbit trying time and again to get his hands on Trix breakfast cereal.

Our rabbit seems to have a one track mind… It’s focused entirely on this great tasting cereal. Many website owners today have a one track mind as well… They’re focused entirely keywords for the sake of keywords.

We shouldn’t lose sight of the fact that Trix are for kids, and keywords are for people. The whole reason to put keywords into Page Titles, Meta Description, <h1> tags, alt tags, body content, anchor links, etc. are not to “game the system” or attempt to satisfy the Search Engines. It’s to satisfy the eventual users of our websites. The consumers of our information.

With the correct keywords in the right places, our site users will feel confident that they have found a site that truly satisfies their needs and provides the answers they are hunting for.

Content has always been king. With today’s Internet, it is even more important that we have great user-centric content on our sites. Update this content on a regular basis and ensure that the keywords you’re using speak directly to your site users.

Focus on the consumer of your information first. The Search Engines will be good with that approach as well.

Imagine Taking Your Presentation Skills To The Next Level

Take your presentation skills to the next level and beyond using what you’ll learn from this informative book.

The Presentation Secrets of Steve Jobs should be read and acted upon by everybody who gives presentations to any size group. There are nine elements of great presentations:
1. Headline
2. Passion statement
3. Three key messages
4. Metaphors and analogies
5. Demonstrations
6. Customer evidence and third party endorsements
7. Video clips
8. Flip charts, props, and show and tell
9. Partners

If you changed one or two of these on your next presentation, that one would be significantly better than your last. If you absorb this book and adopt as many elements as you can, your presentations will never be the same. Ever.

Carmine Gallo has done a superb job of capturing these essence of Steve jobs in this entertaining and totally informative book. Whether you’re an Apple of Steve Jobs fan or not – you owe it to yourself as well as your future audiences to study and apply these principles.

Your future presentations will come alive while speaking directly to your audience in their language, not yours. You’ll learn to simplify what you say so that the necessary part of your message may speak. Your eye contact, body posture, and hand gestures will improve.

Keep your listeners engaged. Buy the book today!

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