Why are some companies leaders?
- Apple invests in innovative ideas and research.
- Johnson & Johnson understands and addresses my uniques needs.
- Google genuinely wants to make a difference in the world.
- General Mills upholds transparent communication practices.
- Hershey is honest and trustworthy.
We all should be striving to research and innovate to stay fresh. This might be related directly to a product that you sell. Or it could be an innovative way to package a services that you offer.
Al of our customers deserve to be understood and feel that their unique needs have been addressed. Without applying a little Johnson & Johnson to our transactions, our customer will feel like we just processed them – like there was no relationship between us. Haven’t you felt this way before?
I genuinely want to help my clients become more successful at what they do. Isn’t that making a difference in the world. I think so.
If our clients can’t communicate openly and transparently with us, they’ll look for somebody that they can have that kind of working relationship with. Do you recall any recent instances where transparent communication wasn’t available to you in a business transaction?
Throughout our endeavors, honesty and trustworthiness should shine through. Whether you can help or not. Whether you can answer the question or not. Be honest. Prove that you can be trusted.
Living our lives and running our businesses with these qualities in mind will help us all make our dent in the universe.