How does Internet Search and Paid Advertising work?

Search Engine Optimization enables you to get found in the organic listings on a search engine. These are the listings on a Search Engine Results Page (SERP) that appear below the Sponsored Links (Paid Advertising or Pay Per Click Ads).

Watch this video from Google on How Search Works

What are Sponsored Links and how do they work? Watch this video from Google on How Search Ads Work

Leave a Reply