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Is Google Blocking Keyword Data?

The answer appears to be YES. As of October 18th, Google has been blocking keyword data in Google Analytics. This article from the amplify-interactive.com blog explains this in more detail. After reading the article and doing additional research, here’s what I’ve found out:

  • This directly impacts you if the user who searched and ultimately clicked an Search Engine Results Page link to your site was logged into Google with a Google account at the time they clicked. 
  • Google claims that this only impacts approximately 7 percent of searches. I’m not sure if I buy into that figure or not, but it came from a credible podcast at www.sitepoint.com.
  • There is a way to see the missing data. It is in your Webmaster Tools data. This is also accessible from inside the new Analytics interface, under the Search Engine Optimization link. You have to have your Webmaster Tools account tied to your Analytics account to see this.

I have checked several of my client sites and haven’t seen a real impact yet. You can bet that I’ll be keeping an eye on this situation moving forward.

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